Sunday, July 17, 2011
Web Analytics
Clickmap
Page view
Unique visitor
Visitor loyalty vs. visitor recency
Length of visit
Avg time on site
Bounce rate
Organic vs paid search
Goad Conversion rate:
A conversion occurs when a visitor reaches a goal. Goal Conversion Rate is the percentage of visits which resulted in a conversion to at least one of your goals.
There are three kinds of goals: URL Destination goals, Time on Site goals, and Pages per Visit goals.
Conversion rate, in percentage, equals Outcomes divided by Unique Visitors during a particular time period.
Packet Sniffer
To overcome the difficulty of tracking dynamic pages (pages with Ajax, Video, Flash) we can use event tracking
Voice of the People
A/B and multivariate test.
Objective is to change the behavior of customer on web site by making some changes to a specific page. Results are compared vs. a control page which is un-altered.
A/B test: one variable change (but can be different version to be compared like different size of a button (size is the variable)
Multivariate: change more than one variable at the time
Example of elements that are tested in A/B tests:
PPC = pay per cl
CTR = Click Through Rate
Page view
Unique visitor
Visitor loyalty vs. visitor recency
Length of visit
Avg time on site
Bounce rate
Organic vs paid search
Goad Conversion rate:
A conversion occurs when a visitor reaches a goal. Goal Conversion Rate is the percentage of visits which resulted in a conversion to at least one of your goals.
There are three kinds of goals: URL Destination goals, Time on Site goals, and Pages per Visit goals.
Conversion rate, in percentage, equals Outcomes divided by Unique Visitors during a particular time period.
Packet Sniffer
To overcome the difficulty of tracking dynamic pages (pages with Ajax, Video, Flash) we can use event tracking
Voice of the People
A/B and multivariate test.
Objective is to change the behavior of customer on web site by making some changes to a specific page. Results are compared vs. a control page which is un-altered.
A/B test: one variable change (but can be different version to be compared like different size of a button (size is the variable)
Multivariate: change more than one variable at the time
Example of elements that are tested in A/B tests:
- Call to action wording, size, color and placement
- Headline of product description
- Form length and types of fields
- Layout and style of website
- Product pricing and promotional offers
- Images on landing and product pages
- Amount of text on the page (short vs. long)
Ether for A/B or multivariate the goal needs to be defined in advanced: what is the desirable action of the customer that the change is trying to induce.
To be declared as a success we also need to make sure that the result is statistically significant it didn't occurred by accident but rather reflect a repeatable pattern - http://20bits.com/article/statistical-analysis-and-ab-testing
PPC = pay per cl
CTR = Click Through Rate
Hadoop
Hadapt
The company’s product approach is a full integration of the open source parallel data processing framework, Apache Hadoop™. Hadapt is adapting and expanding the Hadoop architecture to bring a more complete SQL interface, a patent-pending Adaptive Query Execution™ capability, and a hybrid storage engine to handle structured as well as unstructured data in a single platform.
Datasheet here
White paper here
The company’s product approach is a full integration of the open source parallel data processing framework, Apache Hadoop™. Hadapt is adapting and expanding the Hadoop architecture to bring a more complete SQL interface, a patent-pending Adaptive Query Execution™ capability, and a hybrid storage engine to handle structured as well as unstructured data in a single platform.
Datasheet here
White paper here
Subscribe to:
Posts (Atom)